Adulting Hacked was a school project developed for MD Anderson, aimed at presenting cancer prevention information to 18-29-year-olds without resorting to negative or scare tactics often seen in media. Our team conducted secondary research, reframed the challenge, crafted a creative brief, and executed the campaign.
Through our research, we decided to “Take Cancer out of Cancer Prevention.”
Recognizing the changing habits of our demographic, we focused solely on mobile media to effectively reach our audience. By utilizing social media, we aimed to engage users interactively, encouraging them to explore our brand further. With just a click on their touchscreen, they could access valuable tips for maintaining a healthy lifestyle and a long, fulfilling future.
In this project, I served as Art Director.