The Kellogg’s campaign was a school project focused on positioning Kellogg’s as the preferred snack for any time of day. Our team conducted secondary research to reframe the challenge, develop a creative brief, and execute the campaign.
Through our research, we identified that our target market leads busy, on-the-go lifestyles. We aimed to convey that Kellogg’s can be the snack that brightens their day.
In this project, I served as Art Director and Copywriter.