Kellogg’s campaign was a school project in which their goal was to make Kellogg’s the preferred snack at any time of the day. Our job was to perform secondary research, reframe the problem, provide a creative brief and execute it.
After doing our research, we discovered that our target market has a very busy schedule and are always on the go; therefore, Kellogg’s can be that snack that will brighten their day.
*Position: Art Director & Copywriter