At Hawthorn Senior Living, I dedicated my time to understanding the needs of our marketing and community teams, conducting in-depth research to create targeted and effective design concepts. These concepts began as postcards and were adapted across print and digital advertising channels. In addition to conceptual design, I managed production artwork, developed and scheduled Facebook ads, and crafted E-blasts. I also designed logos and event posters for corporate-level initiatives.
Above, you’ll find a selection of my favorite projects from my time at Hawthorn Senior Living, each showcasing thoughtful design crafted to connect with audiences in meaningful ways.