Partners Global-World Peace Campaign was a school project in which the client gave us a problem to solve. Our job was to perform secondary research, reframe the problem, provide a creative brief and execute it.
Through our research, we concluded that one of the problems that cause world disputes is the lack of education and empathy. We decided that the best way to talk to our target market, millennials, was to create a cohesive campaign that could be executed in different languages around the world. The campaign’s goal is to show the target market that emotions and feelings affect everyone equally, no matter their language, religion or background.
*Bronze Winners in the 2017 American Advertising Awards Student division.
*Position: Art Director