The Partners Global-World Peace Campaign was a collaborative school project focused on addressing a complex problem presented by our client. Our team conducted secondary research to reframe the issue, crafted a creative brief, and executed the campaign.
Through our research, we identified a significant contributor to global disputes: the lack of education and empathy. To engage our target audience—millennials—we developed a cohesive campaign that could be adapted to various languages worldwide. The campaign aimed to convey that emotions and feelings are universal, transcending language, religion, and cultural backgrounds.
This project earned Bronze in the 2017 American Advertising Awards Student division, where I served as Art Director.